Whether you are looking to get a new business online or are an old pro at utilizing the internet to promote your business, you may wonder what the difference is between SEO and local SEO. While there isn’t a definitive answer to this question, there are a few key differences you should know about.
Organic searches are from people who need an answer to a question.
An organic SEO strategy is a great way to build credibility and attract long-term traffic to your website. The results can be impressive, and the effort is minimal.
The difference between SEO and local SEO is in the value offered to the user. This could be an infographic, a video, or a case study. These types of content will attract links from other websites and industry chatter. The best content will also offer an experience that users will want to share with their friends and colleagues.
The best way to get started is to create a blog. This will allow you to answer questions about your products and services. You can also generate organic traffic by creating FAQ pages. You can answer common questions and add relevant videos and bulleted lists to these pages.
Citations are a ranking factor for local SEO
Getting a lot of citations to your website is vital for improving your rankings on Google and other search engines. It is also crucial for local SEO. But first, it’s essential to know the different types of citations to optimize your website for search engines.
There are two types of citations: structured and unstructured. Structured sources list all the NAP (Name, Address, and Phone number) information about a business. They usually appear on directory listings or social media profiles. The information should be accurate and consistent.
Structured citations are also more controllable. You can edit and add information to these listings. You can also add UTM tracking to the URLs of your authorities so you can track how the citations are driving traffic to your website.
Content is a crucial part of both local and organic SEO
Using content in your digital marketing is essential to local and organic SEO. Having quality content is crucial to the success of your SEO strategy. Creating great content also improves your visibility and exposure.
To optimize content, you must understand how search engines work. For example, Google processes 6.7 billion searches daily, and the results that appear are based on relevancy and usefulness. Therefore, only websites with valuable content are displayed.
For example, if you search for an oil change near me, you might find a few websites with images of local stores and a page with a business name, address, and phone number. This is called a local search.
Organic SEO involves using keywords to optimize your content for search engines. This can be done by writing optimized meta descriptions and title tags and optimizing anchor texts.
Google My Business is one listing you can’t afford to ignore
Getting a business listed on Google My Business is a great way to gain a presence in the local space. Google’s My Business portal gives you access to all the relevant data, including reviews, analytics, and insights. In addition, you can boost your local SEO game to new heights with some tinkering.
While the Google My Business website is excellent for listing your business, you may need some legwork to get your name out there. Having a great name is one thing, but getting the most favorable search engine placement in your locale is another story.
One of the best ways to achieve this is to optimize your My Business page. Make sure that your address and business hours are consistent across all platforms. This is especially important if you want to partner with other local businesses for events.