The Future of Recruiting: Leveraging Technology in the Truck Dealership Industry

The Future of Recruiting: Leveraging Technology in the Truck Dealership Industry

A recruiting trend that is growing in popularity is prioritizing skills over traditional qualifications like degrees. This approach allows recruiters to screen candidates most likely to be successful and eliminates biases related to education, background, and professional connections.

Recruiting leaders will have more influence over business strategy as they work hand in hand with company execs to advocate for initiatives like diversity hiring and salary transparency. This new dynamic will require a focus on building strong employer value propositions (EVPs).

Artificial Intelligence

As the workforce shifts to a virtual landscape, AI is helping recruiters streamline their efforts. Using chatbots, for example, to answer candidates’ questions can improve response times and reduce scheduling challenges. Additionally, asynchronous video interviewing allows recruiters to bring in-person interviews into the digital realm and speed up the entire process.

AI can also help remove bias in the hiring process. For example, some job descriptions may discourage women and minorities from applying due to language that is perceived as gender-biased or culturally specific. AI can evaluate the job description to determine the best language and recommend gender-neutral terms to encourage a wider pool of applicants. 

Truck dealership recruiting can use AI to prioritize skills over grades or previous work experience, making it easier to find top talent. Although tactical metrics like time to fill and candidates per hire will still be necessary, recruiting leaders will increasingly focus on strategic measures that support their client’s business goals.

Social Media

Social media has disadvantages even though it can be a valuable tool for hiring. Recruiters must be careful to create authentic posts that reflect company culture. They also must keep in mind that different platforms have varying audiences.  Most importantly, social media can help streamline recruiting efforts by allowing companies to reach passive candidates.

While they are not actively seeking employment, passive candidates might be interested in openings that arise within their current employer. The best way to attract passive candidates is by advertising your company’s open roles on social media. It will help improve search engine optimization (SEO) and increase brand awareness. When employees share, like, and comment on social media posts, their engagement tells Google that your site is trending, which increases the likelihood of your job pages showing up higher in SERPs.

Video Interviewing

Recruiting teams can expedite the interview process by screening candidates and evaluating their skills through video interviews. Virtual interviewing eliminates the need to schedule time off or travel and allows candidates to choose their location for the interview. These technologies also allow recruiters to reach a larger talent pool by eliminating geographic barriers.

Despite some drawbacks, like the need for a high-speed internet connection, this is one of the recruiting technology trends that will continue to gain traction. Top-tier video interviewing platforms offer a seamless experience for both interviewers and candidates. It includes a variety of custom and blurred background options, self-scheduling capabilities, and communication programs that provide candidates with a clear view of their progress throughout the interview process.

The workforce is becoming more virtual and fast-paced, so the recruitment sector must change to accommodate these new demands. In addition, contract labor will become an increasingly important tool for recruiters as they can supplement or even replace full-time workers, enabling agility and speed in rapid business growth.

Robotic Process Automation

Robotic process automation is software that allows you to take manual, repetitive tasks off your team’s hands. The system can perform these tasks routinely and quickly without error. The software robots do not require coding or deep systems integration and can work around the clock. RPA is designed to help with primarily office-type functions and can often be implemented with existing systems. It can reduce the number of staff needed to perform a task by automating it, freeing them up for other duties.

For example, a dealership can use a chatbot to answer the most common customer queries and direct them to articles or forums for more complex questions. It allows the staff to focus on more critical tasks that require human creativity and ingenuity. It can also increase productivity by eliminating repetitive and tedious tasks. Additionally, it can eliminate the risk of errors by ensuring the same tasks are completed the same way every time.